Smell is probably the strongest and most primal of all senses and has a surprising impact over cognition, emotion and behaviour. Fragrance therapy is the art and science of using fragrances for therapeutic use. The Fragrances are specifically designed to stimulate the smell receptors in the nose. These receptors then send messages to the emotional seat of the brain which rules over feelings, memory , behaviour and creativity . Naturally, the brain craves for the scents that elicit a positive mind-body experience such as relaxation, optimism and vitality.
Research is increasingly showing that smells impact almost everything, from dreams, emotions, stress, pain, concentration, memory and romance. In fact Research has proved that each scent creates a unique mood. While a whiff of lavender releases feel-good hormones and makes us happier, the scent of roses lowers blood pressure and a hint of eucalyptus improves alertness. Pleasant smells could reduce the risk of nightmares. In-fact floral fragrances like Lavender and Rose sprayed around the bedroom before sleeping result in positive dreams and sound sleep, according to a new research.
According to Clinical trials conducted at Maryland University, there is now scientific evidence to suggest that Fragrance therapy with lavender may slow the activity of the nervous system, improve sleep quality, promote relaxation, and lift mood in people suffering from sleep disorders and alleviate post-operative pain. A study at Tubingen University in Germany shows that vanilla fragrance has a calming effect, while a Thailand study showed the smell from roses reduces both breathing rate and blood pressure.
Peppermint, Spearmint and Basil(Tulsi) have all been found to relieve stress. The use of Lemon fragrance during factory lunch/tea breaks in some companies has been shown to improve post-break production. Athletes who sniffed peppermint ran faster and had better concentration than those who didn’t, while children performed better at tests, when exposed to sandal fragrance which is proven to improve mental clarity.
To most people, a smell isn’t just a fragrance — it’s a memory. When you get a whiff of Sheera or Kheer, you may remember the times your Mom used to prepare these dishes in her kitchen. When you smell fresh flowers, you maybe instantly rocketed back to your first crush, first date, first dance or some such romantic moment you may have experienced.
These nostalgic ties aren’t just a coincidence — there’s science behind why we cherish these aromas. Our olfactory response is directly linked to the emotional seat of the brain causing a flood of warm and fuzzy feelings with a simple sniff. Unlike touch or taste, scents are directly correlated with past experiences. That is the power of Fragrance Therapy.
With our Brand SUSEGAD-THE FRAGRANCE OF GOA, we have tried to harness this Power of Fragrance Therapy. Our SUSEGAD range of Fragrance Products, which includes Air Freshners, Perfumes, Attars, Fragrance Oils for Diffusers, Fragrance Diffusers, Fragrance Candles and Gifting ideas in Fragrance products, encourages the fragrant blending of your lifestyle with the traditional Goan way of SUSEGAD living, relieving stress. The blissful scent of Susegad Fragrances simultaneously stimulates and relaxes the mind and body, soothing and calming the spirit, while energising the soul and balancing all emotions. The ultimate goal is to achieve Wellness and make people Stress free, relaxed and happy.