About us

Our Company

Incorporated in 1994 with the vision of generating employment in our Chairman’s hometown of Cuncolim, Crescent Group of Companies is Goa’s only Aromatic Ingredient manufacturing company — proudly employing Goans exclusively, even today. Our inspirational founder, Mr. Sudhakar Keny, one of the first Goans to gain expertise in perfumery, brings over 55 years of experience in the fragrance industry. A decade ago, we strengthened our commitment to excellence through backward integration, manufacturing our own natural essential oils and spice oils. Today, we supply fragrance ingredients to leading perfumery houses across the globe. To commemorate our Silver Jubilee, we took our expertise directly to consumers with the launch of our flagship brand “Susegad – The Fragrance of Goa” on 17 February 2019. The launch was graced by Shri Shripad Yesso Naik, Hon. Minister of State, Ministry of Ayush, with Shri Keshav Kamat, past President of GSIA, and Shri Sameer Keny, MD of Crescent Group.

Susegad reflects the very soul of Goa — calm, unhurried, and deeply connected to nature. We offer a curated range of Perfumes, Attars, Air Fresheners, Fragrance Oils, Diffusers, Candles, and Gifting Ideas that capture the essence of this idyllic land. Our two exclusive outlets in Margao and Cuncolim, along with our website and social media platforms, make these fragrances accessible to everyone — locals, visitors, and fragrance enthusiasts worldwide. By manufacturing our natural aroma ingredients in-house, we ensure international quality at affordable prices, delivering fragrances that are proudly Made in Goa, Made in India. Our mission is to bring wellness and joy through fragrance. Whether for your home, office, or personal space, Susegad aims to offer fragrance solutions for every lifestyle and every budget — from everyday essentials to premium indulgences. With each product, we hope to share a piece of Goa and inspire you to embrace Wellness through Fragrant Living.

Meet the passionate creators behind our unique fragrances.

Sameer Keny

Founder

Rishab Keny

Co-Founder

Sushma Keny

Co-Fouder

Founder’s Note

When my father, Mr. Sameer Keny, Founder & former MD of Crescent Group, created Susegad – The Fragrance of Goa, his  dream was simple — to capture the spirit of Goa in a bottle and share it with the world. As a proud Goan, I am committed to carrying that dream forward. My vision is to see a Susegad fragrance in every Goan home and eventually, in homes across India and beyond
Susegad is more than just a brand to me; it is a reflection of who we are as Goans — calm, grounded, and connected to nature. It is an identity I wish to embrace and share with the world, one fragrance at a time.


— Rishabh Sameer Keny
M.D. Crescent Group of Cos and Co-Founder, Susegad – The Fragrance of Goa
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At Susegad, my goal has always been to bring the soul of Goa into every fragrance we create. Every perfume, diffuser, and oil reflects our commitment to quality, natural ingredients, and the joy that fragrance can bring to daily life.
I believe a fragrance is a story — one that can transport you to a serene Goan morning, a sunlit spice plantation, or the gentle sea breeze along our beaches.
I am proud to continue this journey that my husband, Mr. Sameer Keny, began — building a brand that celebrates Goa, its people, and its spirit.


— Sushma Sameer Keny
Co-Founder, Susegad – The Fragrance of Goa
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“Susegad has been my dream for over a decade. As grassroots manufacturers, Crescent Fragrances has primarily served intermediary perfumery clients and not retail customers, but I always envisioned creating a brand that could bring our expertise and experience directly to people. After more than 20 years in the Fragrance and Flavours industry, Susegad allows us to share that knowledge with every individual — regardless of age, gender, or financial background.
My hope is that, over time, Susegad will not only become synonymous with Goa but also make a meaningful contribution to its economy.”

Embrace Coastal Living with Every Bottle

Susegad Fragrances crafts unique scents inspired by Goa’s vibrant landscapes, sea breeze, and culture, reflecting our commitment to capturing the essence of coastal life in every fragrance we create.

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Here’s What Our Customers Have to Say About Us!

Hear from delighted customers who cherish the unique aromas and heartfelt essence of our fragrances.

Swapurte vengurlkar

Fragrance Superb, Interior excellent, staff welcomes to the mark.

Swati Prabhudessai

A very delightful treat to the eyes to see the well displayed attars etc. Also have a very cooling effect through various fragrances. A much needed outlet in Goa. Keep growing, Susegad Fragrances!!

Ravindra Karkal

Excellent range of perfumes, present nicely, liked special item of candles. Good people explaining nicely.